Proven Results

600%

As much as 600% growth using StoryCycle System™

See How Brands Score

Every brand has a story. The question is: How well are they telling it?

A-
Tesla logo

Tesla

Masterful future vision and differentiation, but here's what's fascinating - even Tesla assumes customers understand why they need sustainable transport without explicitly articulating the struggle. Customer-centric language needs work.

A-
Patagonia logo

Patagonia

Brilliant environmental positioning with "Earth Is Now Our Only Shareholder" - that's storytelling gold. Yet their mission passion sometimes overshadows practical customer pain points. Strong foundation, clearer struggle articulation needed.

B+
Formula 1 logo

Formula 1

Perfect brand differentiation in racing entertainment, but here's the challenge - they're only speaking to existing fans. The broader entertainment audience remains disconnected from their narrative.

B+
Shopify logo

Shopify

Textbook mentor positioning - they actually make entrepreneurs the hero of the story. Strong customer-centric approach, though their ABT messaging structure could create even deeper connection.

B+
HubSpot logo

HubSpot

Exceptional audience identification - they know exactly who they serve. The gap? They don't articulate the specific marketing struggles those growing businesses face daily. Know your audience, tell their struggle.

B-
Apple logo

Apple

Flawless consistency and innovation positioning, but they've fallen into the assumption trap - expecting customers to know why they need Apple without articulating the problem. Classic hero complex.

B-
SAP logo

SAP

Solid enterprise messaging with professional consistency, but they're talking features while missing the human transformation. Technical capabilities don't create emotional connection.

B-
Accenture logo

Accenture

Strong transformation messaging and clear positioning, yet zero direct references to client pain points. They jump straight to solutions without acknowledging the struggle that brings clients to their door.

B-
Salesforce logo

Salesforce

Impressive platform consistency across their massive product suite, but they're caught in the feature trap - talking CRM capabilities instead of sales team frustrations. Missing the emotional journey.

B-
Slack logo

Slack

Crystal clear communication and professional execution, but no narrative structure connecting the customer journey. They've mastered clarity without story - and story is what creates connection.

C+
Nike logo

Nike

Iconic brand execution with powerful athletic inspiration, but all inspiration without acknowledging real athletic struggles creates disconnect. They make Nike the hero instead of empowering the athlete.

F
Oracle logo

Oracle

Lacks fundamental story structure despite technical competence. Every storytelling metric below 2.0 - no customer struggle acknowledgment, no narrative flow. Technical excellence without human connection fails.

What the Assessment Data Actually Reveals

9 in 10 Miss the Mark

92% of brands score below 4.0/5 on customer struggle clarity. That includes A-grade performers like Tesla and Patagonia - if they struggle with this, imagine everyone else.

The Consistency Illusion

Strong brands, weak stories. Apple shows perfect consistency (4.5/5) yet scores poorly on emotional connection (3.0/5). Technical excellence doesn't equal customer empathy.

The ABT Advantage

Only Tesla breaks 4.0/5 on narrative structure. Salesforce masters platform messaging but completely misses sales team frustrations. Framework creates the difference.

A-Grade Achievement

Tesla and Patagonia prove systematic storytelling works. The path forward isn't more budget or talent - it's structure and customer-centric narrative.