Audience Story Genie™: Create Audience-Specific Stories

The Audience Story Genie™ takes the audience insights from your brand story and weaves them into compelling, audience-specific narratives.

Overview

• Purpose: Audience-specific brand storytelling
• Focus: Complete brand stories tailored to each audience's context
• Application: Customized storytelling for each target segment
• Time: Up to 30 minutes for all audiences
• Unlocks: Content Playbook Genie™

Why This Matters

Because your brand story is not about you. It's about them.

Always place your audience at the center of your stories.

This shifts you from brand-centric to audience-centric storytelling—the difference between talking at your audience and speaking with them.

Getting Started

Once you complete your brand narrative in the Brand Story Genie™, the Audience Story Genie™ will unlock for you.

Based on your foundational brand narrative strategy created in the Brand Story Genie™, the Audience Story Genie™ will create specific audience narrative strategies for each of your audiences, nuanced to their needs and crafted from their point of view.

The Process

1. Select Your Audience

Choose which audience segment you want to develop a story for. You identified up to 3 primary audiences in your Brand Story Genie™ work.

2. Collaborative Development

The Genie will develop an audience-specific narrative that:

• Maintains your brand's core identity
• Adapts positioning and messaging for this audience
• Uses emotional appeals that resonate with this segment
• Addresses their unique challenges and context

3. Review and Refine

Just like with your brand story:

• Review the audience narrative carefully
• Request specific changes in natural language
• Iterate until you're satisfied
• Save your work

4. Repeat for Other Audiences

Continue the process for each of your primary audiences.

The 9 Audience Story Elements

Each audience story includes tailored versions of key brand elements:

1. ABT Statement

Audience-specific narrative addressing their unique challenges and context

2. Position Statement

How your brand uniquely serves this specific audience

3. Unique Value Proposition

What this audience specifically receives from your brand

4. Emotional Promise

The specific feeling your brand delivers to this audience

5. Physical Gift

The tangible outcome this audience receives from your brand

6. Brand Archetype Strategy

How your brand personality resonates with this audience

7. Purpose Statement

Your brand's mission as it relates to this audience

8. Brand Narrative

Complete story of how your brand serves this specific audience

9. OOO Descriptors

Organization, Offering, Outcomes tailored to audience context

Impact

Audience-Centric Communication: Generic brand messaging becomes audience-specific storytelling

Multiple Targeted Narratives: One brand story becomes multiple targeted narratives

Direct Relevance: Content speaks directly to each audience's unique context and needs

Tailored Marketing: Marketing becomes audience-tailored, not one-size-fits-all

Time Investment

This may take up to 30 minutes, depending on:

• Number of audiences (1-3 recommended)
• Complexity of each audience
• How many iterations you want to do

Your call on the level of refinement.

Pro Tips

Be Specific About Audience Context

The more context you provide about each audience, the better the narrative:

• What are their specific pain points?
• What language do they use?
• What outcomes matter most to them?
• Where do they typically engage with brands?

Reference Your Brand Story

The Genie automatically references your brand story, but you can explicitly ask it to emphasize certain elements:

• "Make sure this reflects our Hero archetype"
• "Emphasize our emotional promise in this narrative"
• "Connect this back to our brand purpose"

Test with Real Audience Members

If possible, share draft audience narratives with actual members of that audience segment. Their feedback is invaluable for refinement.

Save Each Audience Story Separately

Make sure to save each audience story as you complete it. This ensures:

• Each narrative is preserved in your brand intelligence
• Content creation Genies can reference specific audiences
• You can iterate on individual audiences later

Common Questions

Q: Do I need to create stories for all my audiences? A: We recommend creating at least one audience story to unlock the Content Playbook Genie™. You can always add more audience stories later.

Q: Can I update audience stories as my business evolves? A: Absolutely. Use Chat History to access and update any audience story. Changes integrate with your overall brand intelligence.

Q: How different should audience stories be from each other? A: They should maintain your core brand identity while adapting tone, emphasis, and specific appeals. Think of it as speaking the same truth in different dialects.

Q: What if I only have one audience? A: That's fine! Create one comprehensive audience story. You can always add more as your business grows.

Success Indicators: Audience Stories Complete

You've successfully completed your Audience Stories when:

✅ Each audience story is distinct and reflects unique characteristics, not just minor variations

✅ Language patterns differ between audiences based on how they actually speak and think

✅ Pain points are specific to each audience segment's unique challenges

✅ Value propositions are tailored to what each audience cares about most

✅ Emotional appeals resonate differently for each audience based on their motivations

✅ All stories are saved separately and appear in your Assets folder

✅ You can clearly articulate the key differences between your audience segments

✅ Content Playbook Genie™ has unlocked for your final foundation step

Stories feel too similar? Request more differentiation by emphasizing unique pain points, language patterns, and success measures for each audience.

Save Your Work

Once your audience narrative strategies are created:

1. Tell the Genie to save your work
2. Confirm each audience story is saved
3. The Content Playbook Genie™ will unlock

It's always a good idea to save your work as you go.

What's Next?

With your audience stories complete, continue to:

1. Content Playbook Genie™ - Unify everything (Final foundation step!)
2. Chat History - Learn how to add more audience stories later

Need help? FAQ: Getting Started

The Content Playbook Genie™ will synthesize everything into your comprehensive content framework.