Assets Folder: Your Content Library

The Assets folder is your central repository for all created content, strategies, and brand intelligence. It's where your brand brain lives and grows.

Where to Find Assets

Location: Left menu navigation

Look for the "Assets" button in the left sidebar of the platform.

What's Stored in Assets

Foundation Assets

Brand Story: Your complete 10-element brand narrative

• Primary audiences
• ABT statements
• Position statement
• Unique value proposition
• OOO descriptors
• Emotional promise
• Physical gift
• Brand archetypes
• Brand purpose
• Brand narrative

Audience Stories: Audience-specific narratives for each segment

• Individual audience story documents
• Tailored messaging frameworks
• Audience-specific ABT structures

Content Playbook: Your comprehensive implementation framework

• Audience-archetypal profiles
• Brand voice guidelines
• Strategic content pillars
• Channel implementation guides
• Cross-channel consistency frameworks
• Measurement frameworks

Strategy Assets

Social Media Strategies: Platform-specific strategic frameworks Campaign Strategies: Multi-channel campaign architectures Customer Journey Maps: Progression frameworks with touchpoint strategies

Content Assets

All created content from Content Creation Genies:

• Blog posts
• Email campaigns
• Social media posts
• Landing pages
• Case studies
• Sales presentations
• Video scripts
• Web copy
• Product descriptions
• And all other content types

Enhancement Assets

Competitive Analysis: Brand intelligence reports Story Grades: Brand story assessments and recommendations Behavioral Frameworks: Behavior change strategies Optimization Reports: Search, narrative, and psychological optimization

How to Use Assets

Accessing Assets

1. Click "Assets" in the left menu
2. Browse by category or type
3. Click on any asset to view
4. Download or share as needed

Organizing Assets

By Type: All assets are automatically categorized

• Foundation
• Strategy
• Content
• Enhancement

By Date: See your most recent work first

By Project: Tag assets for specific projects or campaigns (if available)

Downloading Assets

Export assets for use outside the platform:

• Download as PDF
• Export as document
• Copy to clipboard
• Share with team members

Referencing Assets

Use saved assets as context for new work:

• "Use my brand story from Assets as context"
• "Reference my content playbook voice guidelines"
• "Apply my social media strategy for LinkedIn"

Common Use Cases

Team Onboarding

Scenario: New team member needs to understand your brand

Process:

1. Share Foundation assets (Brand Story, Audience Stories, Content Playbook)
2. Point them to relevant Strategy assets for their role
3. Show example Content assets as references

Result: New team member understands brand voice, audience, and approach

Content Repurposing

Scenario: You want to adapt a successful blog post for other channels

Process:

1. Access the blog post in Assets
2. Use it as reference for social posts, email content, etc.
3. Maintain consistency while adapting for each channel

Result: Cohesive multi-channel content from single foundation

Brand Audit

Scenario: You want to review and update your brand foundations

Process:

1. Access all Foundation assets
2. Review each element systematically
3. Use Chat History to update as needed
4. New versions save to Assets

Result: Current, comprehensive brand documentation

Portfolio Development

Scenario: You want to showcase your brand story work

Process:

1. Access your best Content assets
2. Download or share relevant pieces
3. Demonstrate brand consistency across assets

Result: Professional portfolio of brand-consistent work

Quality Control

Scenario: Ensure all content meets brand standards

Process:

1. Review Content Playbook in Assets
2. Check new content against guidelines
3. Reference successful past content
4. Maintain quality benchmarks

Result: Consistent, high-quality content output

Best Practices

Save Regularly

Don't rely on automatic saving:

• Explicitly save important work
• Create checkpoints at key milestones
• Save before major revisions

Use Consistent Naming

When saving assets, use clear names:

• "Q4 Product Launch Campaign Strategy"
• "Blog Post - Scaling Challenges for B2B Founders"
• "Landing Page - Enterprise SaaS Offering"

This makes Assets easier to navigate and search.

Archive Old Versions

As your brand evolves:

• Keep previous versions for reference
• Mark current versions clearly
• Document reasons for major changes

Regular Review

Schedule periodic Asset reviews:

• Monthly content audit
• Quarterly strategy review
• Annual brand story assessment

Keeps your brand intelligence current and effective.

Share Strategically

When sharing Assets with team or stakeholders:

• Share relevant assets only
• Provide context for each asset
• Explain how to use the information

Integration with Other Features

Works with Chat History

• Assets saved from conversations
• Use Chat History to iterate on Assets
• Seamless connection between creation and storage

Referenced by All Genies

• All Genies can access your Assets
• Automatic context from saved foundations
• Consistent brand intelligence across platform

Supports Team Collaboration

• Shared Assets folder for team accounts
• All team members access same brand brain
• Consistent output across all users

Asset Organization Tips

Create Collections

Group related assets:

• Product launch campaign (strategy + all content)
• Brand refresh (updated foundation + rollout plan)
• Quarterly content (all content for Q3)

Tag for Search

Use consistent tags:

• Audience tags (B2B founders, enterprise buyers)
• Content type tags (thought leadership, conversion-focused)
• Campaign tags (product launch, brand awareness)

Version Control

Track iterations:

• V1, V2, V3 for major revisions
• Date stamps for time-based versions
• Notes on what changed between versions

Security and Privacy

Your Assets are Private: Only you (and your team for team accounts) can access your Assets

Secure Storage: All assets stored securely with enterprise-grade protection

Control Access: Manage who on your team can access different assets

Export Anytime: You can export and back up all your assets

Next Steps

• Learn about Usage Tracking to monitor your credits
• Review Chat History to continue working on saved assets
• Explore FAQ for common questions about asset management