Strategy Genies: Plan Your Strategy
Once you've got that foundation locked in, these three strategic agents help you cast your spell across the marketplace.
All Strategy Genies are unlocked after you complete your three-step foundation (Brand Story > Audience Stories > Content Playbook).
Available Strategy Genies
Social Media Strategy Genie™
Takes your authentic brand voice and adapts it perfectly for each platform's unique personality.
Purpose: Audience-specific platform strategies powered by your foundation
Key Features:
- Audience-platform analysis and mapping
- Platform-specific strategic frameworks
- Cross-audience coordination
- Integration with narrative and behavioral specialists
- Direct handoffs to content creation
Use when: Planning your social media presence, optimizing platform strategy, coordinating across multiple audiences
Campaign Architect Genie™
Orchestrates your story across multiple touchpoints like a skilled conductor leading an orchestra.
Purpose: Comprehensive multi-channel campaigns powered by your foundation
Key Features:
- Campaign strategy architecture
- Channel integration planning
- Specialist-enhanced frameworks
- Content creation orchestration
- Timeline and resource planning
- Performance measurement guidelines
Use when: Launching new products, seasonal campaigns, integrated marketing initiatives, multi-channel coordination
Customer Journey Genie™
Maps out the emotional and logical pathway your customers take from first "Hello" to becoming raving fans.
Purpose: Comprehensive customer progression frameworks powered by your foundation
Key Features:
- Framework selection and optimization
- Dual narrative architecture (Story Cycle + ABT)
- Audience journey mapping
- Content strategy and attribution
- Implementation planning
- Specialist-enhanced frameworks
Use when: Optimizing conversion funnels, improving customer experience, planning touchpoint strategy, mapping content to journey stages
How Strategy Genies Work
Built on Your Foundation
Every Strategy Genie automatically references:
- Your brand story
- Your audience stories
- Your content playbook
- Your brand voice and archetypes
This ensures strategic consistency across all planning.
Specialist Integration
Strategy Genies can automatically enhance their recommendations by consulting:
- StoryCycle Narrative Genie™ - For compelling narrative structures
- Behavioral Messaging Genie™ - For psychological optimization
You don't need to manage this—it happens automatically.
Content Creation Handoffs
Each Strategy Genie provides clear handoffs to relevant Content Creation Genies:
- Social strategy → Social Media Post Genie™
- Campaign strategy → All relevant content Genies
- Customer journey → Journey-specific content Genies
Best Practices
Start with Strategy Before Content
While you can jump straight to content creation, starting with strategy ensures:
- Coordinated messaging across channels
- Intentional customer progression
- Measurable objectives
- Resource efficiency
Use Multiple Strategy Genies Together
The Strategy Genies complement each other:
- Customer Journey maps the progression
- Campaign Architect designs the orchestration
- Social Media Strategy optimizes platform presence
Reference Your Strategies in Content Creation
When creating content, reference your strategies:
- "Use my social media strategy for LinkedIn when creating this post"
- "Reference my customer journey for awareness stage content"
- "Apply my campaign strategy for the product launch"
Update Strategies as You Learn
Return to Strategy Genies via Chat History to refine based on:
- Performance data
- Market changes
- Audience feedback
- Business evolution
Strategic Workflow Example
- Map the Journey: Use Customer Journey Genie™ to understand progression
- Plan the Campaign: Use Campaign Architect Genie™ to orchestrate touchpoints
- Optimize Channels: Use Social Media Strategy Genie™ for platform tactics
- Create Content: Use Content Creation Genies with strategic context
- Measure & Refine: Return to strategies with performance insights
Next Steps
Explore: Content Creation Genies